Hi there! I’m Lauren Stovall, the owner and founder of Wither and Bloom Designs. We are so glad you’re here! Interested in hearing a little about my journey with flowers and how Wither and Bloom Designs came to be?
A lifelong passion for flowers
From a very young age, I was captivated and inspired by the beauty and intricacy of flowers. My first memory as a child was actually of flowers. I was four years old and my mom was driving me to school when we passed a sea of red poppies growing beside the road.
The significance of that memory didn’t surface until a season of my life when I lived in Manhattan. I started to realize that I was truly drawn to flowers in a wonderful and unique way. Living in New York City opened my eyes to a creative and diverse world. I would visit the New York flower market for inspiration or stop by a corner bodega where buckets of lilacs and tulips sat unaware of the peace they brought me among the chaos of the city.
My dreams started small & kept growing
It was during this time when I was creating floral arrangements for a friend’s art show or talking tirelessly over coffee about my desire to help others connect with flowers that I realized I wanted to design for my career.
I took the leap!
I eventually moved back to Tennessee where I continued designing flowers alongside finishing school and practicing as a social worker but I could not deny my true passion to pursue a career in flowers. I worked as a floral design specialist at a shop in Knoxville, TN where I learned valuable lessons in the mechanics of floristry as well as many different design techniques. I will always be grateful for the days in the shop learning about the wide variety of blooms, how to process, care for flowers, and design as well as setting up weddings.
There is no denying that my time at this shop served as a foundation for me to learn about the intricacies of this field. My time at this shop reinforced my desire to start my own business creating, crafting, and dreaming up flowers for my own clients. Thus, Wither and Bloom Designs was born in the spring of 2019.